Universal Tennis and Cliff Drysdale Tennis today announced a partnership to promote level based tennis and increase play opportunities for tennis players of all ages and abilities.
Cliff Drysdale Tennis, one of the world’s leading full service tennis management companies with a portfolio of over 30 tennis facilities, is officially adopting the Universal Tennis Rating (UTR) Powered by Oracle rating system and UTR’s community platform to organize tennis events, increase participation, and drive engagement across its comprehensive tennis programming.
“We could not be more excited to work with the team at Universal Tennis and bring UTR to our facilities across the board,” said Don Henderson, CEO and Co-Founder of Cliff Drysdale Tennis. “UTR will significantly enhance tennis participation at our clubs and further grow our business, brand and most importantly, the game of tennis.”
Cliff Drysdale Tennis will now leverage Universal Tennis’ suite of tools and technology to organize better, more competitive tournaments, camps and clinics; set draws, and post scores; and communicate with club members. The organization’s professional coaches and staff can also use the UTR Powered by Oracle tennis rating to compare, evaluate and track players on a single system that works across age, gender and geography. Results from all events will automatically be included in the UTR Powered by Oracle database, which currently has over 7 million match results from 700,000 players across 200 countries.
Cliff Drysdale Tennis was founded by International Tennis Hall of Fame member Cliff Drysdale and partner Don Henderson and is a global, full-service tennis management company dedicated to growing the game of tennis and providing the ultimate tennis experience. Cliff Drysdale managed locations include award winning resorts, private membership clubs as well as public facilities.
“Universal Tennis is building a cutting edge community platform for clubs and professionals worldwide to easily organize tennis events and make the game even more fulfilling for performance and recreational players,” said Mark Leschly, Universal Tennis Chairman & CEO. “We’re honored to have the support of Cliff Drysdale Tennis as we continue to build out our suite of tools to benefit players, professionals, coaches and federations worldwide.”
About Universal Tennis:
Universal Tennis is the Company behind UTR Powered by Oracle, a revolutionary system that provides a single, unifying language and standard for tennis players across ages, geographies and gender. The Company’s vision is to unify tennis for everyone by bringing cutting edge analytics and community-based technology to players worldwide independent of level. UTR Powered by Oracle is a unique, algorithm-based system for tennis that allows anyone to measure, identify and track their level relative to other players, while also providing tools for coaches and organizers to run UTR Powered Events that are level based rather than age or gender driven. Today, the UTR Powered by Oracle system is gathering data from over 7 million match results across 700,000+ players in over 200 countries. The Company has strategic partnerships with Tennis Channel, Oracle, and Love Sports, and is the official rating system for Intercollegiate Tennis Association (ITA), World TeamTennis (WTT), Professional Tennis Registry (PTR), United States Professional Tennis Association (USPTA) and OrangeCoach. Universal Tennis is owned by seasoned investors, advisors and operators across the tennis, sports, technology and media industries. To sign up for UTR Powered by Oracle, please visit www.MyUTR.com